May 7, 200702:07 PMThe Life

Make way for my entourage as Jeep presents the GQ VIP Lounge at the Viceroy

Text and photos by Jay Jorgensen

If you didn't have a ticket to the Coachella Music Festival or were just too hip for it, there was room for you at the GQ VIP Lounge at the Viceroy Hotel that weekend. Besides the glistening bodies poolside, there were plenty of free drinks, free t-shirts, grooming touch-ups and LOTS of GREAT music courtesy of the DJs and live performers.

Friday night's kick-off included live performances by Mando Diao and Greg K. of the Misshapes. On Saturday, DJs played all afternoon and then into the night for the young, hip crowd. On Sunday, the beautiful Lady Tigra shook her booty in the gazebo.

Throughout the weekend, guests rubbed elbows with such celebrities as Paris Hilton, Lindsay Lohan, Bijou Phillips, Simon Rex, Donovan Leitch and Andy Rourke of The Smiths.

Poolside villas were utilized by sponsors such as Rock & Republic to show off their latest clothing and accessories. Paul Mitchell created a grooming villa offering styling touch-ups to guests, and HPNOTIQ mixed refreshing blue cocktails for the crowd. Other sponsors included: Onitsuka Tiger, Attitude Giorgio Armani and IWC Watches.
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